Avery Products Corporation, a manufacturer of printable labels and cards, and a division of CCL, is expanding its AveryPRO line of professional-grade pre diecut and full-sheet label stock for HP Indigo presses, building on the early success of its 2015 entry into this market. Professional printers and graphic designers can purchase new pressure sensitive substrates like Soft Touch and Silver Matte, which eliminate the need for post-production finishes and specialized inks, reducing costs, increasing profitability and speeding up the printing process.

According to the company, Soft Touch offers an elegant look that transforms a basic label design into a touchable experience. Along with branding items like soaps, candies and cosmetics, this substrate is suitable for adding an elegant touch to any item needing a high-quality look and feel. The new Silver Matte material provides a metalized look without the use of metallic inks. The soft silver color and smooth surface are designed for adding an upscale look to health and beauty products and event and party accessories. The labelstock also features a permanent adhesive and is water and tear resistant, making it suitable for electronic asset tagging and beverage labeling.

AveryPRO is also adding a collection of Semi-Gloss and Clear labelstock available with permanent and removable adhesives, a durable PET full-sheet stock, and polypropylene Name Badges.

“Avery Products is excited to expand its AveryPRO digital press range with our new collection for HP Indigo digital printers,” says Liz Sanchez, group product manager for Avery Products Corporation. “The new line complements our existing collection of quality substrates, with the addition of some exciting new materials like Soft Touch and Silver Matte.”

All of the new products are ideal for short-run, print-on-demand applications and are available in a variety of full-sheet and pre diecut shapes and sizes in 12” x 18” sheets that are certified for HP Indigo digital presses.